The best advertising ideas
I will not lie, I love my job. The marketing and advertising people they love what they do or they hate it. Those who love to go far. Those who tend to burn after a few years, I am one of the first, and I started going to a place in my work. He was recently promoted to account executive, advertising. Although I love my job, my favorite part of the job is not managing accounts or meeting with people. It’s getting on the ground floor and creation of advertising ideas.
No more than an idea ad slogan. People from outside the advertising industry will be amazed at the diversity of approaches that exist. You may not know this, but there is no single way to do marketing and advertising. Some companies have a very traditional approach. To plan all aspects of the marketing campaign to customers in the ground up. They begin with the image consulting, do some research on the demographics and brand loyalty, market test a number of slogans, and generally take their time about things, doing a thorough job. In our company, we have a very different approach. We work with small and medium businesses looking to get off the ground. We ad ideas that seem it might work and run with them as soon as possible.
The idea best advertising is all encompassing. That sends a message, an advertising slogan, a marketing strategy and competitive advantage. Sometimes, commercial slogans hit like a burst of inspiration. People spend much time talking about the brand and brand loyalty, but sometimes a clever parody or a commercial with a little eye candy enough. Tell me all you want about consumers fed today – can still sell them. Whenever advertising ideas get ideas old and new are about to change.
However, ad ideas can not ignore the audience. If they do, they will not help the company, no matter how smart they are. A certain well-known beer company, for example, recently removed from many of his fans with what appeared to be a good idea to advertise on the surface. That the market amber ale cheap but high enough quality that is often consumed by college students liberal arts like good beer, but do not have much money. When they went to a sports-oriented audience with ads highly sexualized women, who sacrificed their core market segments, without ensuring progress against the most popular cheap beer. The advertising ideas may have been smart, but ultimately counterproductive.