The first thing you want to know when starting any new endeavor—and the first thing you are usually told—is what NOT to do. You need to know what to avoid in order not to get in big trouble while learning the ropes of Internet Income. You can get into big trouble by Continue reading ‘Not To Do, never to spam!’ »
RULE OF THUMB NO. 4
Being bothered by correspondence one did not ask for and does not want is something that annoys most everyone. Another thing that annoys the heck out of the average person is being mislead. What most people want is good, solid, honest information about what they have expressed an interest in and no more.
People become annoyed when they are mislead. If they request one type of information and get another, they feel used. This factor comes into play, among other places, in choosing a subject header for e-mail that you do choose to send. Continue reading ‘Never mislead anyone’ »
RULE OF THUMB NO. 3
With respect to the gray areas, it helps to remember that you will never get in trouble if no one ever accuses you of spamming. If you never annoy anyone, no one should ever be motivated to report you. If you treat others as you would have them treat you, you are not likely to annoy them. Because some people have thin skin, however, and will be Continue reading ‘Never annoy anyone with any kind of e-mail’ »
1. Never use e-mail for advertising with one, and only one, exception: when you have a clear “opt-in” event.
2. When advertising with e-mail in an “opt-in” situation, always supply a working “opt-out” mechanism. Continue reading ‘THE RULES OF THUMB’ »
RULE OF THUMB NO. 2
Even when you have a clear opt-in event (which is the only situation where you should be sending commercial e-mail), you must include an opt-out mechanism in the e-mail. You must give the recipient the option of communicating with you that your e-mail is no longer welcome. The mechanism you use must work to get that communication to you in a timely manner and you must immediately obey the opt-out request. Opt-out mechanisms are generally of two types. One is a line in the e-mail that states that one can reply to the e-mail or send an e-mail to another stated address, putting “REMOVE” in the subject heading. The other common opt-out mechanism is to supply a URL in the e-mail, which if clicked on, will automatically remove Continue reading ‘ALWAYS SUPPLY AN OPT-OUT MECHANISM’ »