RULE OF THUMB NO. 4
People become annoyed when they are mislead
Being bothered by correspondence one did not ask for and does not want is something that annoys most everyone. Another thing that annoys the heck out of the average person is being mislead. What most people want is good, solid, honest information about what they have expressed an interest in and no more.
People become annoyed when they are mislead. If they request one type of information and get another, they feel used. This factor comes into play, among other places, in choosing a subject header for e-mail that you do choose to send. Continue reading ‘Never mislead anyone’ »