‘e-mail’ Posts tagged

RULE OF THUMB NO. 3

Only use e-mail autoresponders in the most control of situations and use them with great care

With respect to the gray areas, it helps to remember that you will never get in trouble if no one ever accuses you of spamming. If you never annoy anyone, no one should ever be motivated to report you. If you treat others as you would have them treat you, you are not likely to annoy them. Because some people have thin skin, however, and will be Continue reading ‘Never annoy anyone with any kind of e-mail’ »

Here are the Rules of Thumb you can use:

1. Never use e-mail for advertising with one, and only one, exception: when you have a clear “opt-in” event.
2. When advertising with e-mail in an “opt-in” situation, always supply a working “opt-out” mechanism. Continue reading ‘THE RULES OF THUMB’ »

RULE OF THUMB NO. 2

Opt out mechanism is to supply a URL in the e-mail

Even when you have a clear opt-in event (which is the only situation where you should be sending commercial e-mail), you must include an opt-out mechanism in the e-mail. You must give the recipient the option of communicating with you that your e-mail is no longer welcome. The mechanism you use must work to get that communication to you in a timely manner and you must immediately obey the opt-out request. Opt-out mechanisms are generally of two types. One is a line in the e-mail that states that one can reply to the e-mail or send an e-mail to another stated address, putting “REMOVE” in the subject heading. The other common opt-out mechanism is to supply a URL in the e-mail, which if clicked on, will automatically remove Continue reading ‘ALWAYS SUPPLY AN OPT-OUT MECHANISM’ »