Submitting your website(2)
SUBMITTING YOUR SITE TO YAHOO
Now that you’re familiar with the process of picking the right category for your site, you’re ready to select the Suggest A Site link FROM THE CORRECT YAHOO CATEGORY to begin your site’s submission process. Just drill down through the categories from Yahoo’s main page until you come to the appropriate category for your site. Then, on that page, select the Suggest A Site link. (It’s down at the bottom of the page.)
You’ll now see a page where you can choose between a Standard Submission and Yahoo!Express. The Standard Submission is free. Yahoo!Express costs $299 (at the time of this writing; $600 for adult content sites). For commercial sites, that fee will be charged on a per year basis. That is, each year after your commercial Website’s inclusion in the Yahoo directory, Yahoo will review your site and charge you another $299 for your site’s continued inclusion in the commercial directory. This yearly charge went into effect for commercial sites submitted through Yahoo!Express after December 28, 2001.
Note that Yahoo!Express does not guarantee you a listing in the Yahoo directory! It’s pretty darn arrogant of Yahoo to take $299 from you and then reject your site, but they will do just that if your site has no original content or is unprofessional. Also, there is no refund if your site is rejected! Yahoo gets away with this because of the unique traffic-generating capabilities the directory and search engine is able to provide. It’s worth the money just to have them review your site for inclusion. For your $299, you get a guarantee that Yahoo editors will look at your Website within seven business days and make a decision one way or the other to include your site.
Prior to February of 1999, all submissions to Yahoo were reviewed without charge. The submissions became so numerous that the existing staff could never review even a significant portion of them within a reasonable time. Thus, Yahoo!Express submission was created to generate the funding for the additional staff needed for timely review of the submissions.
Yahoo!Express is required for commercial sites and available for all sites.
After selecting your submission method, you are asked to confirm a number of things about your site. The most notable of these confirmations (at the time of this writing) is as follows:
“My site contains substantively unique content that is not already accessible from the Yahoo directory. (For example: a user who submits multiple URLs to the same content is not submitting substantively unique content.) “
This is a warning that you will waste $299 if you submit multiple pages with only minor details changed or try to submit a doorway page or a banner page that has no unique content. Take heed. Yahoo likes only quality sites with unique content. If you do not have one yet, do not waste your money on the submission
After you complete this section by checking all the boxes to confirm things about you site, you will proceed to a page where you’ll provide your site title, URL, geographic location, and a description. (If you have not already done so, read the previous Internet Income lessons about preparing keywords, titles, and descriptions before completing this part of the submission process!) Follow the same principles as discussed in these lessons about meta tags.
Remember, Yahoo doesn’t use the meta tags, but it does use what you submit here. Be sure to take care to match your keywords with the desirable Yahoo category names as well as desirable search terms. Also, note that Yahoo list its sites alphabetically by title (for the most part). Remember that when choosing a title. However, obvious attempts to artificially gain alphabetical advantage (such as “AAA Discounts”) are disfavored by Yahoo.
Next, you’ll be asked to provide a login name and contact information. The final section is for additional information. There have been situations where submitting some additional information got sites listed on Yahoo within a couple of days (even though it was submitted through the standard submission, which usually takes weeks).
In one instance, the site host was scheduled to make a public appearance with a celebrity to promote the site. Making that known to Yahoo made for a fast and favorable determination. Thus, it’s a good idea to use the Additional Information box to submit any information that may add to the quality and popularity of the Website but may not be obvious from a review of the site.
WHAT IF YOU GET REJECTED?
If your site is rejected by Yahoo, when should you resubmit? There is a clear answer to this question: Resubmit your site only when the quality of your content has been significantly improved. That is, the only fruitful response to being rejected by Yahoo is to work hard to improve your site. If your site has not improved, the mere passage of time or a different staff member reviewing it will not likely improve your odds.
As Yahoo generally ranks as the most visited search engine on the Internet, it is important to carefully submit your site for possible inclusion as a Yahoo Site Listing. Make the submission by hand rather than using an automated service or software. Carefully pick the category under which your site should be included and make your submission from that category. Carefully pick and fill out the site title, URL, and description. Be sure to add any important additional information to help in the review of your site.