Submitting Your Website (1)
FIRST AND UNIQUE
Yahoo!, the original search engine on the Web, continues to be unique among search engines and directories. Yahoo listings are maintained by humans rather than algorithms. Each site submitted for inclusion is accepted or rejected by a Yahoo editor who actually views and evaluates the site.
This is in contrast to other search engines, which often use automation programs (called spiders) to gather site information for the listings, as well as to evaluate and rank sites
Because of the limited time available for editors to make choices about all submitted sites and a desire to keep the directory unique, Yahoo is quite picky about the sites it includes. Thus, having your site in Yahoo’s site listings is a coveted accomplishment, especially since Yahoo generally ranks as the most visited search engine on the Internet.
You should NEVER use any type of automatic submission software or service to submit your site to Yahoo They build their directory by hand on Yahoo’s end, so you should submit your site by hand on your end. However, the most important factor affecting the review of your site by the Yahoo editors is whether you have a high quality site with original content.
CATEGORY MATCHES VS SITE MATCHES VS WEB PAGE MATCHES
In order to search engine submitting (yahoo), you should first have some understanding of how Yahoo works. When you input a search into Yahoo, you can get up to five kinds of results: Inside Yahoo Matches, Sponsor Matches, Category Matches, Web Site Matches, and Web Page Matches.
The first two, Inside Yahoo Matches and Sponsor Matches, are not relevant to our discussion because a site submitted for inclusion in the Yahoo directory is not listed within these two categories. Therefore, we’ll cover only the three categories that matter—Category Matches, Web Site Matches, and Web Page Matches.
The difference between Web Site Matches and Web Page Matches is that Web Site Matches include only sites listed in the Yahoo directory. Web Page Matches pull results from one of the spider-based engines (Google.com at the time of this writing) to supplement the Yahoo Web Site Matches.
So, even if your site is not listed in Yahoo as a Web Site Match, it may be found in a search through Yahoo if it is listed in Google. Since you have to click on Web Page Matches link to see this list of results, however, it is important to have your site listed on Yahoo (as well as Google) if you can obtain a listing there.
Yahoo displays Category Matches before the Web Site Matches and Web Page Matches (and after Inside Yahoo Matches and Sponsor Matches). If the search word or phrase is in the category name, that category will be included in the results of a search. As most people click on a category if one shows up, it is important in preparing your submission to Yahoo to select a category that includes your most important keyword or key phrase.
Thus, when people search with your main keywords or phrases, they will be presented with, and likely click on, a category that includes your site. When they get to the category listing, they will see your site, provided it ranks high enough to show on the first few pages of the category listing.
Yahoo is able to create Category Matches because it groups the various Websites in its directory under various subject headings, thus creating a hierarchy of categories. The broad initial categories are divided further and drill down into more and more specific subject areas.
For example, Web sites dealing with the subject “business opportunity magazines” are found in the following hierarchy:
Business and Economy > Business to Business > Business Opportunities > income opportunity home based business
Sometimes, you may have difficulty finding a category to match your particular subject. Recall the example of a doorway page listing senior discounts discussed in an earlier lesson in this course. If one were submitting such a site to Yahoo, there would be a problem picking the right category. When you search for “senior discounts” on Yahoo, no Category Matches occur. This is because that particular phrase does not appear (at the time of this writing) in any Yahoo category.
On the other hand, 17 Site Matches show up when you search for “senior discounts.” Those 17 sites are organized under 15 different categories! (Note again that none of those 15 categories show up as Category Matches when you make that search, but when you look at the Site Matches, you see the categories under which those sites are individually organized.)
The most relevant site for “senior discounts” shows up in this category:
Society and Culture > Cultures and Groups > Seniors > Web Directories
However, some of the sites which show up for “senior discounts” in the Yahoo Site Matches are in the following categories:
Recreation > Travel > Seniors > Airline Programs
Business and Economy > Shopping and Services > Health > Senior Care
Business and Economy > Shopping and Services > Coupons > Discount Cards
And 11 more categories, which we will not list here.
Many sites listed in Yahoo are only listed under one category (even though they may logically fit under several different categories). Other sites are listed under two different categories when they fit well under both categories. In the situation above, however, Yahoo lists the “senior discount” sites across 15 different categories. This means that there is no way you could drill down through the Yahoo categories to find a place where all senior discount sites are listed.
This is a situation in which you may want to suggest a new category to Yahoo. A good proposal would be
Business and Economy > Shopping and Services > Seniors
Yahoo does provide an area where you can propose new categories. However, the directory receives tons of suggestions daily, so don’t count on having Yahoo act on your suggestions automatically. You would have to convince the editors at Yahoo that the directory would be improved by adding such category—and you would have to do so within the limited communication available. You would also still have to select an existing Yahoo category for your site in the very likely event that your suggestion for a new category is ignored.
Even among the existing categories, the Yahoo editors—being human—may or may not accept the category you have chosen for your site. Picking the most appropriate category in your submission, however, improves your chances of inclusion and will affect the traffic you receive if included in the directory. You make the editors’ work easier by submitting your site under the right category. Thus, they will look more favorably on your site in the review process.
Take the time to become familiar with the Yahoo categories relevant to your site. Choosing the correct category while submitting your site is crucial, both for your chances of inclusion in the directory and for strategic placement of your site within the directory, if included.
to be continued…….
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