How do you make your site known(doorway page)
While space prohibits us from giving you more than a brief introduction to the first five of these methods in this lesson, we will give a brief introduction to the last five in our next lesson and future lessons will address each of these methods in more detail.
The most common Internet marketing methods, particularly useful in promoting the “income opportunity home based business” affiliate program are these:
1) Doorway Pages and search engine submitting
2) Banner or Textual Ad Placement (Exchange Programs)
3) Banner or Textual Ad Placement (Online Classifieds)
4) Banner or Textual Ad Placement (Affiliate and Paid Placement)
5) Building Your Own Content-Rich Website
6) Utilizing an Opt-In Program
7) Hosting FFA Pages
Using Safe lists, Announcement Lists, and Viral marketing
9) Press Releases, Relationship Building, and Offline Promotion
10) The Latest New Technique
Many of these methods overlap or have much in common. Depending on what you read, there are various ways to describe each of these methods and various names with which to identify them. There is no particular importance to the order in which we have listed them here. The only reason to enumerate them into the list above is for ease of learning. We will take the first five in turn and give you a brief introduction in this lesson. The next lesson will give you a brief introduction to the last five. Subsequent lessons will cover each of these methods in great detail (although not necessarily in order). Let’s get right to it.
DOORWAY PAGES AND SEARCH ENGINE REGISTRATION
A “doorway page” is a Web page that is used to lead people to the target interactive site. The doorway page contains a link to your target page. The target page is where you hope the user will take some action, such as purchasing an affiliate product or opting in to your program. The target page sells. The doorway page gets their attention and leads them to the target page. Doorway pages serve two main purposes: they are used to optimize search engine placement and they allow you to target your initial approach to different demographics.
When you join affiliates, you are given links to different target pages that you can use to sell affiliates products or recruit affiliates. Because these pages contain what is called a “CGI variable” to identify you as the seller or recruiter, they can not be individually registered in the Search Engines. That is, because there is a “?” in the URL (Website address), search engines will not accept them or will truncate off the most important part—your ID number.
To work around this problem with the search engines, affiliates use doorway pages. Savvy affiliates design and host a Web page on another server with a different name so that the URL does not contain a question mark. This doorway page then links to one of the affiliates products target pages, and the link, of course, contains the CGI variable identifying the affiliates ID number to ensure proper credit. Really enterprising affiliates create several different doorway pages, each appealing to different types of people.
Even when there is no need to work around a cgi variable in the URL, Internet marketers use doorway pages to target different demographics. Different things get different people’s attention. Many of the affiliates that come into affiliates products do so because they are very serious about creating a successful home-based business. They find affiliates products while searching for information pertaining to home-based businesses or network marketing. They understand network marketing terminology and are seeking a comparison of this program with the ones already familiar to them
Other affiliates come to affiliates products because they want an Internet business. They may have had little experience with home-based businesses or network marketing. These people understand Internet terminology and are looking for a great affiliate program. Obviously, you have to approach these different types of people differently to attract them to the affiliates program.
Thus, it is best to have one doorway page for those seeking a home based business , multi-level business and another doorway page for those seeking a lucrative affiliate program. affiliate well serves the needs of both, but they need to be drawn to that realization in different ways. You may also want to have different doorway pages for younger prospects and older prospects; one for the highly educated and one for those with little formal education; one for those who are already financially successful but want an Internet income and one for those who are still struggling daily with bills and creditors. There are many different demographic groups that you can target with different doorway pages.
The best doorway pages are pages that attract the targeted demographic by providing useful information or entertainment, while remaining easy to navigate. Stay tuned to future lessons to learn how even the technically challenged can easily create useful content for their Websites.
When you have your doorway pages in place, you need to register them with the search engines. There are many factors involved in doing this properly. You need to prepare your pages properly with meta tags, keywords, descriptions, keyword balancing, content indications, as well as incoming and outgoing link considerations. You then need to know the right submission procedure and schedule your submissions properly for search engine submitting or directory. There is much to say on these subjects and each will be the topic of a future lesson in this course.