REVISITING, REVIEWING, RE-RANKING, AND REPORTING Continue reading »
Although usually packaged with other services, you can pay most search engines to review your site within set time periods and re-rank your site according to its improved content. This is important because most Internet entrepreneurs are continually working to improve their Websites by focusing more accurately on their target market. Learning comes from trial and error– experimentation is crucial. If you have to wait months to see the effects of each small change to your
No doubt you have heard the terms “Pay Per Clicks” or “PPCs.” These terms apply to search engines that let you bid on the list ranking you will receive when someone uses a particular keyword or key phrase to search for something on that search engine. At the time of this writing, Overture.com is the leader among these PPCs.
When you open an account with a PPC and make the necessary deposit, inclusion in the search engine database is guaranteed.
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REVISITING, REVIEWING, RE-RANKING, AND REPORTING Continue reading »
Although usually packaged with other services, you can pay most search engines to review your site within set time periods and re-rank your site according to its improved content. This is important because most Internet entrepreneurs are continually working to improve their Websites by focusing more accurately on their target market. Learning comes from trial and error– experimentation is crucial. If you have to wait months to see the effects of each small change to your Website content or your metatags, the process is not effective. Webmasters need
This lesson will discuss some general principals of paying search engines for services. Search engines are going through a shakeout at the present time. Competition is heavy. They are changing their game plans on a continual basis, looking for the right way to provide a useful service to the Internet public while, at the same time, providing a good return to their investors. In this lesson, we will examine principals that apply in the long run, rather than focusing on the specifics (which will certainly change over time) of the search engines
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UNDERSTANDING PEOPLE Continue reading »
When staring at their Web browser, people have these choices: They can type in a URL that someone told them about, they can read their home page and follow links from it, they can look at a page in their history or in their favorites, they can go to one of the very popular sites and follow links, or they can go to a search engine and follow links or compose a search phrase.
In order to be the target of a link or be listed in a search engine, you must have a Web
